What is Wildplastic and how does the Wildtracker work?

Our new transparent polybags, in which some of the items you’ve ordered are packed, are made from at least 80 per cent ‘wild’ plastic – collected from beaches, streets or illegal rubbish dumps. Using the tracking code on the polybag, you can even find out exactly where the ‘wild’ plastic originally came from and the journey it has been on via the WILDTRACKER: Track your products to their origin